News
Consumers are loving text engagement
November 19, 2019
Forget the email, marketers. Consumers are all about the text message as the mobile communication channel boasts six times the engagement of digital mail. That's a prime finding of a survey conducted by EZ Texting on mobile preferences that polled more than 1,000 consumers.
Texts maintain a high overall open rate of 100%, according to a release on the survey, and 90% of consumers open and read a text within a half hour of receiving one.
"Given consumers' overwhelming preference for all communication to occur on their mobile device, it's surprising more brands have not already recognized the importance and value of text messaging," said Norman Happ, CEO of EZ Texting, in the release. "As we continue to see more services become available on devices, the demand for mobile-friendly customer communication and advertising will undoubtedly increase. This further stresses the vitality of both directly communicating and enabling customer engagement through group and one-to-one text messaging."
Additional survey highlights include:
- More than 50% of consumers check their phones five or more times per hour.
- 50% of those aged 18-29 check their messages at least seven or more times per hour.
- 65% of consumers check their phones within five minutes of waking up.
