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Consumers getting ready to splurge on mom

Families are going to spend more on Mother's Day this year, according to NRF Survey.

April 29, 2015

Families are getting ready to spend money on mom. According to NRF's 2015 Mother's Day Spending Survey conducted by Prosper Insights & Analytics, Americans will spend an average of $172.63 on mom this year, up nearly $10 from $162.94 last year and the highest amount in the survey's 12-year history.

The total amount consumers will be spending this year on mom is expected to reach $21.2 billion.

"We're encouraged by the positive shift we've seen in spending on discretionary and gift items from consumers so far this year, certainly boding well for retailers across all spectrums who are planning to promote Mother's Day specials, including home improvement, jewelry, apparel and other specialty retailers as well as restaurants," Matthew Shay, NRF president and CEO, said in a statement.