Consumer Behavior

Consumers have big love for brand text interaction

Photo: Adobe Stock

January 15, 2025

Most consumers, four out of five, want to get texts from brands they love at least once a week.

That's a top finding from a Vibes survey polling over 1,000 mobile-centric consumers now in its eighth year. Vibes offers a mobile engagement platform.

The survey also revealed 86% of consumers prefer redeeming brand offers sent to a digital wallet, rather than to an email address or a mobile app, according to a press release on the findings.

"Every year we've conducted the Consumer Insights survey, we've been thrilled to watch the evolution of both SMS and mobile wallet in consumers' eyes — from fun but moderately-used channels to the absolute cornerstones of their shopping and dining experiences," Alex Campbell, Vibes' co-founder and CIO, said in the release. "Seeing how this ties into purchase behavior and brand revenue this time around only underscores just how crucial these channels have become for modern brands and the consumers who love them."