News

Consumers love a personal touch, reveals study

October 1, 2018

While a good number (86 percent) of consumers like to exercise data protection rights, more than half (56 percent) value personalized offers in the retail shopping experience, according to new Oracle Retail research.

The Oracle Retail study polled 15,500 consumers on privacy and personalization, readiness for facial recognition technology, drone delivery and virtual sales assistants, according to a press release.

"The research signals that retailers have a new responsibility to earn the right to remember customer data by delivering more meaningful brand interactions and rewarding experiences," stated the release.

Consumers want to receive offers that are relevant and personalized yet maintain a level of anonymity, according to the release.

"Retailers have the opportunity to deliver personalized incentives, converting an emotional response towards privacy into a meaningful interaction," said Mike Webster, senior vice president and general manager, Oracle Retail, in the release. "As retailers address data privacy issues head-on, brands who reinvent their approach to consumer engagement, look toward attracting the right customers and recognize that capturing shoppers at the point of intent will drive increased engagement and retention."