Consumers loving mobile coupons

September 9, 2016

The number of U.S. adult shoppers using mobile coupons spiked 18 percent in 2015 and is on track to jump another 11 percent by the end of this year.
That equates to 104 million mobile coupon users, according to MediaPost, citing an eMarketer research report.
For retailers the increased use means more revenue as there is a 26 percent increase in basket size among mobile coupon users.