News
Consumers still leery when it comes to social media site shopping
September 19, 2019
While consumers are increasingly using social media sites when it comes to shopping, a hefty majority (90%) are concerned about security when it comes to payment and personal data safety. That's a prime finding of a MarkMonitor report, which also reported that nearly one-third (31%) of consumers are using social media sites as a shopping platform.
Top consumers concerns are payment security (59%), the quality of goods (56%), safety of their personal details (55%) and buying a fake (47%), according to a press release.
The study found that 31% of consumers reported unwittingly buying a fake item online and that 63% of consumers don’t believe enough is being done by brands, online marketplaces and social media platforms to protect them from counterfeiters, fraud and cybercriminals.
"With more people using social media and interest in it as a shopping channel on the rise, the number of purchases taking place over social media is likely to increase. Our research highlights that regardless of where they shop online, consumers are still being targeted by counterfeiters and are looking to brands and social media platforms to safeguard them," said Chrissie Jamieson, vice president of marketing, MarkMonitor, in the release.
The research was conducted by independent survey company Vitreous World and polled 2,603 consumers from five countries in August 2019.
