January 28, 2019
Today's consumers don't want to wait until they hit the $100 mark in order to get a loyalty reward, and prefer to redeem loyalty points at least once a year, according to Blackhawk Network research.
Consumers also prefer a reward card over other reward options, especially younger shoppers, stated a release on the research.
The research also revealed the average consumer belongs to six loyalty programs but is only active in four.
"Effective loyalty programs keep participants engaged and continuously coming back for more. Our research found that participants in programs with the highest engagement are redeeming their loyalty points at least once a year, and in some categories, the majority of consumers are redeeming at least four times a year," said Theresa McEndree, vice president of marketing, Blackhawk Network, in the release.
"Combined with the fact that most consumers want to redeem their rewards well before the $100 mark, our findings suggest that retailers and organizations can increase consumer engagement with their loyalty program by simply offering the right rewards at the right values," she said in the release.
