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Convenience still the top reason people shop online
November 20, 2008
Adweek: American consumers will continue to shift their gift buying online this holiday season, citing convenience, time saving and price, according to Nielsen. Amid the current economic downturn, 53 percent of consumers cite price as a reason to buy online, compared with 46 percent last year. However, convenience continues to trump price as 76 percent of consumers cite the ability to shop 24 hours a day and 74 percent mentioned time saving as key factors for choosing online shopping.
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