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Convenience store chain Wawa intros mobile payment app

Users can link a closed-loop gift card to the app to pay for purchases at 680 locations.

January 27, 2015

Convenience store chain Wawa Inc. last week announced a new mobile app for Apple and Android devices that combines payments and a rewards program, according to a press release. 

As of now, all of Wawa's more than 680 convenience stores are accepting mobile payments through the mobile app, enabling customers to make in-store purchases using a Wawa gift card account. 

Wawa's app enables user to: 

• Manage the Wawa card: Register a Wawa gift card to earn Wawa Rewards and check balances and the ability to reload the card anytime.
• Redeem Wawa Rewards: Use rewards in store by redeeming a coupon from a phone.
• Find a Wawa store: Get hours of operation and directions.
• Check fuel prices: Get real-time fuel prices at Wawa fuel stores.
• View nutrition information: Plan a meal and find out nutritional content.
• Connect with friends on social media: Use social check-in.

"Part of our commitment to fulfilling customers' lives every day, includes connecting with customers at deeper levels, and we are thrilled to provide new meaningful and time saving technologies that will help us create the added convenience and connection points our customers desire," Chris Gheysens, Wawa's president and CEO, said in a statement. "We hope the new Wawa app and Wawa Rewards program will further extend the unique bond our associates have established with our customer over the past 50 years, through new forms of connectivity and customer recognition."