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Cosabella launches subscription lingerie service

March 25, 2019

Cosabella is launching a monthly lingerie subscription box service utilizing the Snap+Style Business curation platform.

The box is filed with items personally selected by Cosabella stylists and the customer receives a preview from the stylist, according to a press release.

"We are thrilled to launch the Cosabella Box, a highly curated subscription service with a tailored assortment of lingerie chosen by a professional stylist to complement each customer's unique style. We are constantly challenging ourselves to innovate and find ways to make lingerie shopping delightful and simple for our customers, and are excited to deepen our partnership with Snap+Style Business to reach our customers through new, ROI-driven channels," said Guido Campbello, Cosabella CEO, in the release.

The Snap+Style Business SnapBox allows retailers and brands to create personalized boxes by leveraging customer data points and artificial intelligence-based sentiment analysis, according to the release. Mi0 Retailer, an enterprise software that lets brands automate and optimize merchandise and sales, is also part of the technology implementation.