E-commerce

COVID-19 proving rewarding to Wayfair

July 1, 2020

Not many retailers can boast about doing well during the ongoing coronavirus but over at Wayfair business is booming.

The online home décor and furniture e-commerce enterprise is proving popular with consumers home-bound due to stay-at-home advisories for safety sake, according to a CNBC report.

″I think Wayfair may be benefiting more from Covid-19 than almost any other single company, except for like an Instacart," Dan McCarthy, assistant professor of marketing at Emory University, told CNBC.

Last month Wayfair announced first-quarter sales increased almost 20% compared to a year ago.