Marketing

Crayola teams with Kohl’s on merch collection

Provided by Kohl's.

October 3, 2023

Crayola, the crayon giant, is teaming with Kohl's on a merchandise collection called Crayola x Kohl's that will be available only on Kohl's site and in stores starting Oct. 2.

The collection will include fashion apparel, accessories and home décor, according to a press release.

The news comes on the heels of Crayola launching Crayola Flowers, an online shop offering bouquets and boxed flowers. Crayola, founded in 1903, has partnered with Mrs. Bloom's, an importer and distributor of fresh-cut flowers, to develop the online shop. Nonprofits can host their own custom flower shops on site.

"Crayola's collaboration with Kohl's will capture all the joy and excitement in retail this holiday season. The robust ensemble of merchandise will bring celebrations and traditions to colorful life with unexpected products that will surprise and delight," Warren Schorr, Crayola SVP, business development, global licensing and experiences, said in the release. "The Crayola x Kohl's collection empowers kids and adults alike to express themselves through gift giving in bright colors and kind sentiments — including every shade of happy."