CrossView to debut new cross-channel tools at NRF

CrossView, a provider of global cross-channel commerce solutions, has announced the launch of its next-generation cross-channel commerce platform. The latest release enables retailers to unify sales channels via a single platform, creating a consistent customer experience across Web sites, contact centers, self-service and mobile platforms and store locations.

"Today shoppers want to be able to shop across multiple channels without sacrificing service," said Mark Fodor, CEO of CrossView. "As a result, there is a growing expectation that information and services will be consistently available — at the POS, on the Web, and from call centers and mobile platforms. Our integrated platform, which retailers like Moosejaw and Vineyard Vines have already implemented, delivers exceptional flexibility for retailers who are committed to delivering the cross-channel experience customers want and expect."

The following products will be demonstrated at the National Retailing Federation's Annual Convention & Expo 2010 in both booth 255 and at the IBM Innovation Station Jan. 10-13.

• CrossView Point of Sale, a next-generation solution transforming the POS into a marketing and services portal delivering cross-channel customer insights, intelligence and functionality at the point of sale. CrossView Point of Sale not only enables fulfillment across all sales channels from the POS and supports PCI compliance, but also serves as a platform for creating a personalized in-store shopping experience for customers. To help drive sales, for instance, promotions and special offers available through other sales channels are visible now from the POS.
• CrossView Intelligent Advisor, a data warehouse assembling advanced cross-channel analytics and enabling retailers to segment customers; predict response rates to promotions; track customer recency, frequency and monetization across all sales channels and design compelling marketing campaigns around this intelligence; and deliver customer insights to sales and service teams, increasing upselling and cross-selling opportunities and heightening customer satisfaction.
• CrossView Customer Care, an intelligence-based solution that empowers call-center representatives with wide-ranging capabilities, including fully integrated cross-channel customer account management; detailed product information; real-time cross-channel inventory availability; and powerful cross-channel promotional tools.

CrossView solutions are built on IBM WebSphere Commerce and leverage the IBM Retail Integration Framework, a best-in-class, comprehensive and customizable platform helping retailers deliver a smarter shopping experience across all sales channels.