News

Customer experience key to success, reveals survey

January 24, 2018

Retailers can do a lot of things to boost the business and bottom line, but the big key factor is delivering a robust and satisfactory customer experience.

That's big finding in the 2018 Retail Disruptors Survey from JDS Software which was prepared by Retails Systems Research.

"The results of this survey are clear: Disruptors are more willing to sacrifice a faster growth trajectory to achieve the customer experience shoppers expect, with a mix of human- and data-driven insights for the perfect blending of art and science," said JoAnn Martin, vice president, retail industry strategy, JDA, in a press release on the survey. "Retail disruptors realize that technology is a strategic enabler and not just a cost to be managed. This will be absolutely critical to success in an evolving and turbulent time for retailers," Martin said.

RSR Research surveyed 109 respondents online in both English and Chinese, fielded between November and December 2017.