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Customers want to personalize gift cards, study finds
September 7, 2008
Brandweek: Gift cards continue to gain favor as a practical gift-giving alternative. But to attract buyers, more retailers need to provide the option to personalize gift cards, according to a study to be released next week by the National Research Network.The perception that gift cards are impersonal is the top inhibitor for consumers purchasing gift cards, the study found, with nearly half of respondents citing that as a factor.
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