News

CVS debuts new mobile features

November 20, 2011

Customers using smartphones can now scan refills, check ExtraBucks Rewards and order prints from CVS/pharmacy Photo Centers.

"CVS/pharmacy customers are increasingly using smartphones to do everything from shopping to social networking while on-the-go," Rob Price, senior vice president, chief marketing officer for CVS/pharmacy, said in a company press release.

Mobile site enhancements

Customers accessing CVS/pharmacy's mobile website can now take advantage of several features of theExtraCare Rewards Program. This new functionality lets shoppers:

Load select ExtraCare coupons received via email directly to their ExtraCare card through the "Send to Card" digital savings option
View the available balance of ExtraBucks RewardsCheck ExtraCare transaction history
Order a new ExtraCare Rewards card to replace a missing or lost card

In addition, CVS/pharmacy launched a comprehensive set of mCommerce options for shoppers using photo services. Customers using smartphones can now view photo albums and slideshows, order prints for in-store pickup in about an hour and easily share photos with friends and family.

iPhone and Android apps

Customers who have downloaded CVS/pharmacy's iPhone or Android app can now use their smartphones to scan and send rapid refills (no sign-in required) to their local CVS/pharmacy for up to six prescriptions at once by using the camera in their mobile devices and the CVS/pharmacy app. These refills can be sent by scanning the prescription label directly. The apps also include a QR code scanner that customers can use for scanning any QR code at CVS/pharmacy stores or any other retailer.

Beyond the prescription refill functionality, the same ExtraCare Rewards Program management now available through the CVS/pharmacy mobile site has been added to the CVS/pharmacy iPhone and Android apps.