AI

Data presenting AI challenge for retailers

May 8, 2025

Over half, 61%, of companies feel overwhelmed by data while one in three retailers have not adopted AI.

Those are findings from a report by TheyDo, a journey management platform. The data revealed a growing disconnect between enterprise ambition and AI readiness, according to a press release on the findings.

Poor and inconsistent data quality was cited as the top reason among enterprises for not fully leveraging all data within their business.

"Many businesses think they have a data problem — but what they often really have is a context and connection problem. Enterprises today are heavily reliant on data and dashboards to measure success, but at the same time feel overwhelmed by insights and that data quality is holding them back from both being more insights-driven and unlocking the full value of AI," Jochem van der Veer, CEO and founder at TheyDo, said in the release.

The research revealed 28% of retailers believe they are fully utilizing AI.

The report is based on a survey conducted by Sapio Research in the U.S., U.K. and the Netherlands and polled 500 leaders in industries including financial services, healthcare, retail and manufacturing.