Omnichannel

DeCicco & Sons grocery taps Simbe for better operational precision

Photo courtesy of Simbe

June 17, 2025

DeCiccio & Sons, a New York grocery chain, is tapping Simbe, a retail shelf digitization solution, to deploy Simbe's Store Intelligence platform to the grocer's Sleepy Hollow location as well as stores in Eastchester and Larchmount.

Simbe's platform delivers real-time, storewide visibility into pricing accuracy, product availability, and inventory placement which can drive greater operational precision and in-store execution, according to a press release.

"At DeCicco & Sons, we've always prided ourselves on providing the finest selection of products with exceptional customer service," John DeCicco Jr., president of DeCicco & Sons, said in the release. "Partnering with Simbe allows us to enhance that experience even further. By automating inventory management, our team members can spend more time assisting customers and less time on repetitive tasks. This technology perfectly complements our vision for the future of grocery retail, expediting order fulfillment to our distribution and vendor partners."

The partnership marks a step forward in Simbe's East Coast expansion and reinforces the company's role as the infrastructure powering modern retail.

Simbe's platform delivers up to 98% on-shelf product availability and 90% improved pricing accuracy.

"DeCicco & Sons is setting a new bar for retail innovation," Brad Bogolea, CEO and co-founder of Simbe, said in the release. "We're proud to be their technology partner as they scale a smarter, faster, more connected shopping experience."

The Sleepy Hollow flagship is integrating Simbe's platform alongside other technologies, including digital shelf displays from Aperion, contactless checkout and mobile integrations.