News

Deckers Outdoor implements mobile retail plan

January 13, 2014

VeriFone Systems announced today at the NRF Conference & EXPO that Deckers Outdoor Corporation has implemented VeriFone mobile retailing hardware and software to fulfill its omni-channel initiative at 40 UGG Australia brand store locations. The solution enables store associates to accept payments from the sales floor and sell out-of-stock products available online through its integration with an e-commerce platform from Demandware.

According to the companies, the VeriFone GlobalBay Retailing solution is providing Deckers with the ability to bring the power of omni-channel to the aisle, enabling sales associates to better engage consumers, fulfill their requirements and complete transactions with full end-to-end credit card security.

"We are not a technology company, but we need to utilize technology to enhance the customer's engagement with the UGG brand. Our implementation of GlobalBay, which we call Infinite UGG, enables our associates to have a deeper, more meaningful interaction with customers while fulfilling their demands for products—anywhere, anytime—in a seamless, secure and elegant manner," said Gerard Marceda, vice president of North America Retail for Deckers. "Customers are delighted, and that's our ultimate goal."

Read more about multichannel retailing.