Marketing

Dick’s Sporting Goods buying retailer from Walmart

Adobe Stock

February 23, 2023

Dick's Sporting Goods is acquiring the retailer Moosejaw in a move to boost its digital channels and forge new vendor relationships. It also aims to advance as a retailer in the outdoor market.

Walmart, according to a CNBC report, bought Moosejaw six years ago for $51 million. Deals of the acquisition have not been released.

"We admire what Moosejaw has accomplished over the past 30 years as leaders in the outdoor industry and look forward to the opportunity to share insights and learn from one another," Todd Spaletto, the president of Public Lands and a senior vice president at Dick's, told the news outlet.

"Moosejaw joined the Walmart family to expand our assortment and expertise in the specialty outdoor category, and make Moosejaw accessible to more customers. Since acquiring Moosejaw, Walmart.com has grown from 70 million to hundreds of millions of items," a Walmart spokesperson told CNBC. "While Moosejaw operated as a standalone business, it was able to leverage Walmart's scale and customer reach to propel the Moosejaw Madness."