Marketing

Dick's Sporting Goods debuts 2nd in-house brand

Photo by istock.com

March 17, 2021

Dick's Sporting Goods is launching a men's athletic apparel brand, called VRST, and is in the process of rolling it out to its 400-plus stores.

It's also created a website (vrst.com) just for the brand, which it describes as more like Lululemon than Nike, according to a CNBC report.

It's the second in-house brand for the retailer. The first was Calia. The VRST effort was initially announced during the retailer's most recent earnings call. The clothing line will feature shorts, T-shirts, joggers, hooded sweatshirts and items ranging in price from $30 to $120.