Technology
Diebold Nixdorf launches Vynamic FCx to drive consumer engagement
December 10, 2020
Diebold Nixdorf is launching a cloud-based platform aimed at empowering convenience and fuel retailers to drive well beyond typical transactions and enhance customer engagement while managing daily store operations.
The Vynamic FCx software also aims to help retailers increase brand loyalty and provide greater personalization to consumers, according to a press release.
The platform is based on Microsoft Azure cloud technology and is a centrally deployable system that can work online in high-availabiity areas and offline. Using standardized, open APIs, Vynamic FCx platform lets fuel and convenience retailers integrate with the software and hardware technologies they have in use and customize to meet consumer needs, without having to make changes to the standardized core of the product.
"To develop Vynamic FCx, we leveraged our deep experience serving seven of the leading fuel and convenience retailers globally. In today's environment, it's critical that fuel retailers move beyond traditional fuel transactions and enhance consumer engagement inside and beyond the store. Our cloud-based platform enables retailers to run and maintain their forecourt operations, convenience store processes and food-to-go operations effectively and efficiently, while reducing total cost of ownership," Michael Schulte, vice president, product management, retail software at Diebold Nixdorf, said in the release.
