News

Digby, Invodo partnership brings e-commerce video to smartphones

November 9, 2010

Invodo, a full-service e-commerce video partner for online retailers, and mobile commerce provider Digby announced that they have formed a partnership.

Invodo and Digby will implement retail e-commerce product video within mobile-optimized websites. The companies also will provide rich apps for Smartphones.

Retailers such as Golfsmith are working with both companies to produce and implement e-commerce video that is optimized for viewing on Smartphones.

"Both mobile and video are key sales-driving initiatives for retailers now," said Matt Corey, chief marketing officer for Golfsmith. "Invodo and Digby have teamed up to provide consumers a rich and complete shopping experience at their desk, on the go, and even out on the golf course."

"Video brings a product to life in a way that text and images can’t, which drives increased conversion for retailers," said Craig Wax, CEO of Invodo. "By partnering with Digby, we have implemented a ‘plug-in’ to their mobile commerce platform so our content and video solution is now accessible to all of Digby’s retail customers."

Golfsmith and other customers have worked with Invodo to create unique video content for their top products and have optimized the videos for additional syndication through social media sites like YouTube and Facebook. Videos have also been optimized for delivery to consumers on the Digby Mobile Commerce Software platform, allowing consumers to view dynamic, product videos on their mobile device.