News

Digital Ad View network expands into 14 malls

June 7, 2009

BOCA RATON, Fla. — A&H Media Corp has announced its expansion of Digital Ad View's network of out-of-home digital advertising venues in the Southeast. Building on the success of the pilot test of four malls, Digital Ad View has signed agreements with mall partner General Growth Properties and another mall holding company to add 14 additional regional malls in the Southeast before the end of 2009.

Adding 14 new high-quality, high-traffic mall venues in Florida, Georgia, Alabama and Tennessee to the network expands Digital Ad View's total mall footprint to 18 locations.

Digital Ad View's network of screens will now include two high-traffic premium malls in South Florida, seven well-traveled upscale malls in the Orlando/Tampa area and three high-end malls in North Florida. The expansion will also add two metropolitan upscale Alabama malls, three high-traffic Georgia malls and one upscale mall in Tennessee.

Combined, all 18 venues give marketers access to over 140 premium large format high-definition monitors on which to advertise.

"We have a great mall partner in GGP and with this expansion, we are now happy to offer marketers and advertisers an innovative and effective way to reach a very desirable demographic at a place where buying and brand decisions are made," said A&H Media Corp's vice president Michael Kjaerulff. "With the addition of these malls in highly desirable areas like Orlando, Tampa and Miami, we are now capable of offering advertisers and marketers an opportunity to get their messages to consumers and do it throughout the Southeast."

Digital Ad View's full mall network of 18 locations is scheduled to be available before the beginning of the holiday shopping season. In 2010 the network is planned to be expanded to another 40 locations throughout the entire eastern half of the United States.