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Digital shopping spurs sales for Target

Photo by istock.com

April 28, 2020

Despite the ongoing COVID-19 pandemic Target is seeing healthy same-store sales with April's figures climbing 5% compared to a year ago despite a double digit dip in overall store sales.

That boost was due to a 275% spike in digital sales, according to a Market Watch report, while same-store sales in apparel dropped 40% and food and beverage sales climbed 12%.

The retailer, according to the report, expects profitability to be impacted by a slew of trends, including inventory write downs and investments in pay and benefits. Target recently announced it was extending a $2 an hour wage increase through the end of May as employees continue to work during the coronavirus pandemic.

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