News

Direct sales company intros platform to connect international brands with Chinese consumers

Chinese online direct sales company to leverage logistics and marketing capabilities to help international partners sell directly to China.

April 16, 2015

JD.com Inc., Chinese online direct sales company, today announced the launch of JD Worldwide, its new cross-border e-commerce platform. JD Worldwide provides Chinese consumers with a convenient way to purchase authentic imported products, including many not previously available in China, and enables international producers and suppliers to sell directly to Chinese consumers without requiring an established presence in China, the company said.

Through the JD Worldwide platform, Chinese shoppers can order goods from hundreds of brands and sellers in overseas markets including Australia, France, Germany, Japan, South Korea, New Zealand, the U.K. and the U.S., among others. Fully integrated with the existing JD.com platform, JD Worldwide features both direct sales and marketplace channels. It currently hosts about 450 online shops, which offer more than 150,000 SKUs of high-demand imported products from more than 1,200 brands. Customers can place orders seamlessly through JD's website and mobile applications and have purchases delivered directly to their homes or offices in China, without the typical inconveniences associated with international shipping, customs and language issues, according to the announcement.

The platform also enables international producers and sellers to sell directly to Chinese consumers without needing to establish a legal presence in China, lowering the barrier to entry to the China market for global brands. JD Worldwide will offer a range of support to retailers to enable them to take full advantage of the JD Worldwide platform, including support on marketing to JD.com's nearly 100 million active users and access to JD.com's nationwide logistics network.

"JD.com has once again raised the standard for integrated e-commerce solutions in China with the launch of JD Worldwide, the most convenient way for Chinese consumers to purchase imported products," Richard Liu, JD.com founder and CEO, said in a statement. "This new cross-border sales platform marks a major step forward in connecting Chinese consumers with international brands."