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Dollar General completes DG Digital Coupon rollout

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.

July 31, 2014

Dollar General has announced the successful rollout of its new DG Digital Coupon program to its more than 11,300 stores across the 40 states the retailer serves.

"The DG Digital Coupon program provides our customers with an easy-to-use and convenient platform to use digital coupons toward our everyday low prices, helping them get the products they need at prices they want," said Todd Vasos, Dollar General's chief operating officer. "Understanding our shopper is utilizing digital and online technology to help save money, the completion of this project not only demonstrates our ability to deliver everyday value and affordable options to our customers, but also our commitment to help our customers save time and money, every day."

To use the DG Digital Coupon Program, customers may sign up either online or in stores using a numeric identification number, which is typically their telephone number. After signing up, customers can select the most relevant coupons to be added to their profile and the discounts are then applied to the customer's purchase at checkout when they purchase eligible items.