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E-receipt analytics app Slice opens its API

Slice, which offers an eponymous shopping app that extracts and organizes online shopping data from e-receipts, announced it has opened its API to web publishers.

September 16, 2014

Slice, which offers an eponymous shopping app that extracts and organizes online shopping data from e-receipts, announced it has opened its API to web publishers. According to the company, inaugural Slice Platform customers IFTTT, TheFind and Trov gain access to Purchase Graph insights, detailing rich data about anonymous, aggregate buying patterns across merchants and categories, at a level that far exceeds any existing data set.

"How people buy says a lot about them, so the Purchase Graph is a highly strategic asset," said Harpinder Singh, Slice's co-founder and vice president, product. "Giving developers access allows them to offer the highest level of personalization and innovation, fundamentally transforming their online offerings. The possibilities of how they'll do so are as endless as the data itself, and we love the variety of creative use cases that we have seen so far."

Slice's proprietary technology unboxes all the data in e-receipts and makes it actionable for consumers and partners alike. Originally developed at Stanford, Slice's machine-learning technology automatically identifies e-receipts within inboxes and creates Purchase Graph readings of relevant details across more than two million merchants, from as far back as 2006.

The company said its Purchase Graph is never tied to individual consumers' identity, but the new Slice API lets web publishers build new features and functionalities based on a visitor's Online Purchase Profile, using the largest, most comprehensive set of online purchase data anywhere.