News

Emotional connection drives greater consumer spend, reveals study

October 2, 2018

If retailers and brand can make an emotional connection with a consumer it will pay off in greater spend, according to a new Motista report, Leveraging the Value of Emotional Connection for Retailers.

In fact, consumers with an emotional connection to a brand have a 306 percent "better lifetime value," than satisfied customers, according to a press release.

The report includes data gathered from more than 100,000 customers of more than 100 retailers in the past two years.

"This study shows emotional connection can be identified, measured, and quantified, and used to drive customer acquisition, increase share of wallet, achieve higher lifetime value, build stronger loyalty and influence brand advocacy," said Michael Mathias, president of Motista, in the release.