News

Esri brings 'the power of place' to Microsoft Dynamics CRM

January 8, 2014

Software provider Esri has announced the release of enhanced Esri Maps for Microsoft Dynamics CRM. The software adds new analytical perspectives for retailers across channels, according to the company. From a single store to the entire supply-chain, users can collaborate to author and share analytical intelligence on customers, stores, products, markets and the competition with a wealth of demographic data for 120 countries.

"We believe geography is a powerful way to connect all aspects of retail from store operations and merchandising to financial planning and e-commerce," said Simon Thompson, director of commercial industry at Esri. "Location analytics helps to identify, explain and communicate trends and patterns about the places that matter the most so that companies can quickly respond to that insight to deliver the best possible outcome."

Esri Maps adds new location-oriented workflows that uncover hidden trends and patterns with interactive tools, data and analysis. Now Microsoft Dynamics CRM users can author maps and interactive infographics from their internal information resources. These interactive visualizations and analytics uncover customer intelligence and operational knowledge. The geographic data and tools can then be shared with anyone via intelligent online maps and apps on Esri's ArcGIS Online.

Read more about retail technology.