September 27, 2016
Estimote's Mirror allows any video screen to serve tailored content to viewers, based on their proximity and preferences. The vendor's beacon technology platform is used by 70 percent of Fortune 100 companies and organizations, including the world's top retailers, airports, museums and arenas.
The Mirror plugs into a video screen's USB and HDMI ports and uses beacons to communicate with apps powered with Estimote's SDK.
"The ways Mirror can be used are limitless," said Jakub Krzych, Estimote CEO, in an announcement. "A brick-and-mortar store can install Mirror on wall-mounted screens so those monitors show video ads or product information that change depending on the proximity of a particular customer. If a shopper has that store's app on her phone, Mirror could discern if she has a history of buying a certain brand. The store can then display ads of that brand's latest products when she walks by. It allows people to have 'magical' experiences interacting with their environment."
