Marketing
Etsy prepping Etsy Insider membership program
August 7, 2024
Etsy is gearing up to launch its first-ever membership program.
Etsy Insider, which is slated to debut in September, will initially launch as a closed-beta version to select U.S. buyers, according to an Etsy announcement.
Shoppers getting an invitation to Etsy Insider will have two options — a seasonal or annual membership.
Seasonal and annual members will get access to a suite of benefits, including free US domestic shipping, deep discounts and early access to select merchandise. Annual members will also receive a limited-edition tote bag, designed by an Etsy seller and a birthday bonus.
The membership program is aimed at encouraging shoppers to think of Etsy first and shop more often. The membership program will not have any related cost for the Etsy seller community as all benefits, including shipping, will be funded by Etsy and through the membership fee.
"We believe Etsy Insider can become an important lever in turning our strong brand affinity into deeper customer loyalty," Etsy stated in the announcement.
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