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Evergage debuts new data tool for marketers

July 26, 2016

Evergage is debuting a new data tool that promises to help marketers make better decisions regarding customer information gathered from various sources.

The Evergage Data Hub can tap marketing automation solutions, email platforms, ad networks, data warehouses and POS systems and consolidate the data into a holistic picture of customers for one-to-one personalization.

"It's common for marketers today to have customer data in more than a dozen different locations, but with our new solution, the data is easily synchronized," Karl Wirth, co-founder and CEO of Evergage, said in a release. "We created Evergage Data Hub to put the power of today's technology and data in the hands of marketers. Now, marketers can capture deep behavioral data and sync with external attribute data for a single view of each customer or account, which improves the value and drives greater benefit for both marketers and their customers."