News

Ex Nike, Under Armour leader joins Outdoor Voices

February 6, 2019

Pamela Catlett, former Nike and Under Armour leader, has been tapped as president and CEO at Outdoor Voices, an active wear brand.

She, along with founder and CEO Tyler Haney, will drive market leadership and growth, according to a press release.

"I've been searching for the right person to be a key partner with me for two years," said Haney in the release. "It was worth the wait because Pam brings to us a wealth of knowledge and experience, having worked for iconic brands such as Nike and Under Armour. She has an astute business acumen and knows how to drive revenue growth while building and leading a team. Like me, she will push for innovation and growth throughout our business. Together, we will create the future of Outdoor Voices."

Catlett previously was the senior vice president and group general manager of the women's and youth categories at Under Armour, responsible for creating and executing the global growth strategy while leading a diverse multi-disciplinary team to drive exponential growth.

Prior to Under Armour, Catlett was with Nike for over 13 years, having served as the vice president and general manager of the women's training and amplify category for two years, and as vice president, investor relations, for 11 years.

"I am excited and inspired to be joining a company that I believe is innovative, disruptive and the future of the athletic wear market," said Catlett in the release. "When I met Ty, I was struck by her creativity, her smarts and how she has built this company. Her vision drew me in and I can't wait to help her realize it."