Technology

Eyefactive takes 2nd place in omnichannel at Best Retail Cases Award 2025 event

Photo: eyefactive

April 8, 2026

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Eyefactive took second place in the omnichannel category at the Best Retail Cases Award 2025 event that took place during ISPO Munich.

The award was won for the company's interactive Philips Boutique at MediaMarkt. The project was highlighted as a benchmark for modern product engagement at the point of sale, according to a press release.

The Philips Boutique is designed to support customers directly on the shelf with product insights, demonstrations and an intuitive navigation experience. Built on eyefactive's real-time touchscreen technology, the application enhances customer engagement while giving retailers a scalable tool for product storytelling and customer guidance.

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eyefactive GmbH

Kiosk Touchscreen Software & Retail Technology Platform

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