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Eyeview 'Black Friday Booster' helps retailers send hyper-local video ads

November 20, 2013

Eyeview, a provider of personalized digital video advertising solutions for brand marketers, has announced a new solution to help retailers promote Black Friday deals, boost foot traffic and ultimately increase sales. Dubbed the Black Friday Booster, the company said the solution will enable retailers to deliver thousands of personalized, hyper-local targeted video ads, customized by individual customer preferences and local store deals, in advance of the renowned annual sales day famous for kicking off the commercial Holiday season.

With the Black Friday Booster, retailers can deliver hundreds of thousands of personalized, relevant video ads according to demographic, purchase behavior and geo-location of each unique viewer nationwide. Eyeview's solution enables brands to advertise Black Friday door-buster products that are specifically targeted to each individual consumer's preferences, on a mass scale. In addition, the Black Friday Booster will feature a countdown to Black Friday and a map of the local retailers closest to each viewer, based on their location.

"Consumers are so inundated with Black Friday advertisements and deals, it's impossible for retailers to cut through the noise and reach their customers with deals and products that are specifically relevant to them, especially on a local level," said Oren Harnevo, founder and CEO of Eyeview. "The Black Friday Booster solution allows retailers with multiple stores to advertise deals via personalized video on a hyper-local level, customized based on individual customer preference. Meaning the right video ad will be seen by the right consumer."

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