Technology

Eyewear shopping tech taps facial measurements

Provided by Veero.

September 18, 2023

An eyewear retail technology that captures a customer's precise facial measurements via a kiosk aims to elevate the shopping experience when it comes to buying glass frames.

The technology from Veero, an AI-software provider, is called Veero EyeSize IRL and provides two user experiences – one for the eyewear shopper and one for the store associate, according to a press release.

Eyewear shoppers follow simple instructions at an EyeSize IRL kiosk. The session takes just a few seconds, during which EyeSize scans hundreds of points across the customer's face to capture key measurements, including nose bridge, face width, temple arm length, and pupillary distance.

A store associate calls up the measurements on a separate device to recommend frames that will fit well and be comfortable.

Additionally, once any shoppers needing progressive lenses decide on a pair of frames, the store associate can use EyeSize IRL for a quick, accurate, and consistent segment height measurement before putting in a prescription order.

Veero Co-Founder and CTO Stan German says that EyeSize IRL helps retail associates provide the best service and elevates the customer's entire shopping experience.

"Customers are immediately engaged by scanning their faces and having their specific measurements form the basis for a salesperson helping them find frames that not only look good, but fit comfortably," Veero Co-Founder and CTO Stan German said in the release. "It shows that the retailer is going the extra mile to deliver exceptional service and customer care."

EyeSize IRL is designed as a subscription-based, white-labeled application that can interface with existing optical point-of-service and Electronic Health Record systems or run standalone for retail outlets of all sizes.

It will run on iPhone 13 and 14, or iPadPro models with Truedepth sensors.