Omnichannel
Fabletics levelling up digital transformation by streamlining operations
February 24, 2025
In a quest to meet consumer expectations regarding reducing waste, Fabletics is streamlining operations, reducing waste and enhanhing efficiency in a partnership with Blue Yonder and Plantensive.
The fashion apparel retailer, which has over 100 stores in North America as well as a robust e-commerce channel selling its activewear, is using Blue Yonder's AI-powered supply chain planning solutions to uphold its commitment to sustainability, according to a press release.
Blue Yonder is digital supply chain transformation provider. Plantensive, a MorganFranklin company, is a supply chain and retail planning solutions provider.
"We are thrilled to partner with Blue Yonder to drive the strategy and execution of Fabletics' digital transformation journey. As a strategic partner, Plantensive is committed to delivering end-to-end planning, allocation, and replenishment solutions that will not only enhance Fabletics' internal operations but also elevate their customer experience," Derek Cesarz, managing partner, Plantensive, said in the release.
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