News

FAO Schwarz reopens NYC flagship toy store

November 30, 2018

Iconic New York toy store, FAO Schwarz, is back in business with a new flagship at Rockefeller Plaza in New York City.

The two-level location, offering 20,000 square feet of toys, interactive experiences and shops, aims to offer holiday shoppers a "world of wonderment," according to a press release.

The store features the well-known FAO Schwarz toy soldiers in newly designed uniforms and a new icon — a 27-foot rocket ship featuring teddy bear astronauts.