Customer Service

Fashion brand taps Forter for better efficiency, payment processing

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February 7, 2023

ChicMe, a Geeko Tech fashion brand in North America and Europe, is deploying Forter's Trust Platform for digital commerce in a quest to improve payment rocessing, reduce fraud, boost the customer experience and increase order fulfillment efficiency.

In four months the brand has cut fraud-related payment refusal by more than 50% in key markets, according to a press release.

ChicMe looked for a fraud prevention solution after encountering challenges with its payment and risk control processes in its emerging markets. An increase in fraudulent transactions in Latin America, for instance, directly impacted its profit margin and compromised its banking channels.

The brand selected Forter for its deep understanding of identity, accuracy in declaring legitimate transactions trustworthy and use of automation to prevent fraud and improve the overall digital user experience, according to the release.

"Customer satisfaction, experience and security are a key priority for us. Balancing these priorities with our plans for market expansion became a growing challenge," Li Feng, chief technology officer, Geeko Tech, said in the release. "Working with Forter has empowered us to scale our business while maintaining superior customer experience and blocking fraud. In fact, we've already increased our payment success rate by 5 percent, and payment refusals due to fraud dropped by more than 50 percent — in only four months."