News

Fashion brand taps analytics to drive customer experience to higher level

Apparel merchant Marine Layer signs with RetailNext to gain customer insight.

August 5, 2015

In a quest to fashion a better customer experience by understanding shopping patterns, casual apparel brand Marine Layer is tapping RetailNext’ technology to gain needed data analytical insight to attain its goal.

The data analytics solution, created for the brick-and-mortar business scenario, provides retailers an ability to collect and correlate data from the broadest available set of data sources. That data can then be used to boost customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs, according to RetailNext.

Marine Layer, which opened its first store in 2009, is hoping to gain deeper insight on customers’ needs and product interest, so it can provide a more comprehensive cross-channel shopping experience that reflects customers’ lifestyles.

"Marine Layer installed RetailNext's in-store analytics platform to gain better insights into our customers and their shopping patterns," said Mike Natenshon, founder and chief executive officer of Marine Layer, in a release on the technology news.

Marine Layer currently has 11 store locations, an e-commerce strategy and this year produced its first lifestyle catalog.