Technology
Fashion jean brand taps Emarsys for technology upgrade
February 4, 2022
Fashion brand OGGI is working with customer engagement provider Emarsys on a technology upgrade that promises to drive revenue growth of 20% by year's end.
The retailer is using Emarsys' Channel Automation and Personalization to provide one-to-one personalization for customers as well as a strategy to increase average ticket and repurchase price, according to a press release.
These improvements are the latest part of OGGI Jeans' revolutionized approach to customer understanding. Emarsys was selected for this mission ahead of SalesManago and several other point solutions, according to the release.
"2021 was a year in which we've risen to unforeseen challenges across our industry. We've had to be brave as a business and are reaping the rewards now — which we intend to reinvest in ourselves, to continue that upward path. Emarsys is the latest step in that trajectory, and is a powerful tool in our arsenal when it comes to understanding OGGI customers," Carlos Guadarrama, brand marketing manager, OGGI Jeans, said in the release.
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