Marketing

Fashion jewelry retailer teams with Olympian teen on accessories collection

Photo by istock.com

August 10, 2020

Claire's Stores, Inc. is teaming up with 12-year-old Sky Brown, an Olympian skateboarder and surfer, on a skate-inspired collection launching this week.

Brown is Britain's youngest ever Olympian athlete. The collection is 37 pieces of jewelry and accessories reflecting her surfer girl style and includes colorful braided bracelets, shell chokers, fun faux hair, a variety of earrings and necklaces, and emoji decorated cosmetics, according to a press release.

"Promoting empowerment is one of Claire's commitments to our customers," Melanie Berry, SVP marketing at Claire's, said in the release. "Sky is an amazing role model; at just 12 years old, and one of the youngest Olympians ever, Sky inspires young people around the world to reach for their dreams and to believe in themselves too, whatever their age or circumstance, just like we do at Claire's."

Brown was chosen to compete for Team Great Britain in the 2020 Tokyo Olympics, which due to COVID-19 has been delayed to 2021.

"I'm super excited for my product launch with Claire's," said Brown in the release. "I'm a girly girl, I love dresses, heels, and glitter. I want to show other girls that you can play sports and get dirty, but still be a girly girl. I love the bracelets, necklaces and colored hair and all the accessories from my collection. I can wear all of these things and still skate and surf. So can any girl."