E-commerce

Fashion marketplace taps Revo Video for shoppable video feature

January 13, 2023

Dora Maar, a luxury fashion marketplace, is partnering with Revo Video to provide a digital shopping experience for those perusing Kate McGuire's latest couture collection. McGuire is a British refashion designed and sustainable fashion activity.

Marketplace visitors can shop the consumer-facing collection in real time, according to a press release.

The video technology platform is hosted on Dora Maar's site. In the video experience shoppers can click on the products within the video and purchase.

"We are thrilled to be partnering with the innovative Kate McGuire to together bring her pieces of upcycled clothing to the public as there's never been a collection sold in this way. Every single piece is handmade and honors true craftsmanship," Lauren Wilson, founder and CEO of Dora Maar, said in the release. "Video shopping is an emerging medium where brands are able to connect and sell their products. This debut will allow consumers to see and hear the stories behind her beautiful converted collection taking the shopping experience to a whole new level."