News

First Data introduces Perka mobile loyalty solution for SMB merchants

July 16, 2014

First Data Corporation has announced the commercial integration of its Perka Mobile Loyalty Solution. Its apps are now available through First Data distribution systems, according to the company.

Perka is a cloud-based customer loyalty solution that connects businesses to their customers using location-based apps and mobile phones. Acquired by First Data last October, Perka, now a wholly-owned subsidiary, was named one of 2013’s most innovative companies by Fast Company. The company said it helps SMB owners maintain profitable and long-term relationships with their customers by providing a sustainable and highly personalized incentive program.

Merchants sign up, activate their welcome kit and then work with a Perka customer service representative to design a customized loyalty program. Customers participate by downloading the Perka app on any smart phone, where they instantly see a list of participating merchants nearby and what loyalty promotions they are offering. When entering the store, customers launch the app and check in, which signals their presence to the merchant, who then greets them by name and validates their purchases.