News

Fits.me virtual fitting room launches in the US

August 9, 2011

Fits.me, a bio-robotic virtual fitting room for e-commerce apparel websites, yesterday announced it will launch in the U.S. on the Park & Bond luxury retail site for men (www.parkandbond.com).

Fits.me launched in 2010 out of Estonia.

"We are thrilled to be launching in the United States," said Heikki Haldre, CEO and co-founder of Fits.me. "In the United States, only 9 percent of the apparel market is sold online. With our breakthrough technology, this can grow to at least 30 percent."

The proprietary FitBot technology uses shape-shifting robots that can adjust to hundreds of thousands of body shapes, allowing customers to "virtually" try on garments sold online and see the fit of different sizes from different brands.

Customers enter their body measurements and visually examine how different sizes of garments fit their body.

"FitBot mannequins achieve a close to perfect fit, solving the single biggest problem for online fashion retail — the lack of a fitting room," Haldre said. "Retailers already utilizing Fits.me technology have noticed an increase in sales and a drop in return rates."

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