Marketing
Foodstuffs teams with Lobyco on loyalty program initiative
December 11, 2024
Foodstuffs, New Zealand's largest grocery retailer, is partnering with Lobyco to launch an in-house, reward and currency-based loyalty program at all its New World stores.
Lobyco builds loyalty, promotions and checkout propositions for retailers and offers a marketing toolkit for targeted and personalized customer engagement, unlocking superior experiences that keep shoppers coming back for more.
The collaboration will revamp the retailer's Clubcard program with a streamlined, easy-to-understand reward structure, and featuring interactive elements designed to boost customer engagement, according to a press release.
The new rewards currency replaces the previous coalition points-based scheme with a more straightforward system where every dollar spent earns New World Dollars, making it easy for customers to track and redeem rewards. Lobyco will manage the administration of this new program, seamlessly integrating with New World's point of sale and e-commerce platforms, as well as its already well-established New World app.
"As a cooperative with deep roots in New Zealand, we wanted to deliver value back to New Zealanders with a simple customer rewards experience," Dominic Quin, group general manager, Foodstuffs marketing and media, said in the release. "Our partnership with Lobyco will give us the ability to better understand our customers, tailor experiences and benefits that reflect their needs and provide transparency through a simple loyalty conversion."
