Technology

Frank Mayer display recipient of OmniShopper Award

Image courtesy of Frank Mayer and Associates Inc.

November 19, 2021

Frank Mayer and Associates Inc. has received a 2021 OmniShopper Award from the Path to Purchase Institute for its LED+ display for GE Lighting, a Savant company, according to a press release. The winning retail display program was designed, engineered and manufactured for Lowe's stores across the U.S.

The displays showcase the performance of innovative LED+ light bulbs and their use cases at the point of purchase. Highlighted products include LED+ Battery Backup, LED+ Dusk to Dawn, LED+ Speaker and LED+ Color.

The LED+ display is placed inline and features audio that speaks to the customer via push button interactive controls. The design of the display, positioning in-store and lighting features keep customers engaged while they learn about lighting features and benefits.