News

Fujitsu launches business analytics for retailers

February 10, 2009

LONDON — Fujitsu Services announced the launch of its new business analytics service aimed at helping retailers turn valuable business data into actionable reporting and analysis.

In the current tough economic climate, retailers need to exploit the data they possess internally to help maximize sales across multiple channels. Business reporting and analytics hold the key to identifying and understanding customer behavior; this intelligence is vital for converting more customers and improving their experience with a retailer's brand. The challenge for retailers today is to deliver reporting and analysis which is on time, actionable and cost-effective.

'Business Analytics for Retail' is a low-cost one-stop shop solution designed specifically for the retail sector. As a service-led model, it will enable retailers to exploit data garnered from across the business to provide timely intelligence to facilitate knowledge-driven decision-making.

"Success in retailing is all about making the right decisions: every day retailers are making thousands of planning, ranging, pricing, inventory, logistics and staff scheduling decisions," said Richard Clarke, practice lead for retail consulting at Fujitsu Services. "The Business Analytics solution will help retailers make smarter decisions; vital in order to attain and protect competitive edge. We have developed Business Analytics for Retail in response to retailer demand for a more cost-effective solution which can systematically capture, analyze and action data to improve performance."

Offering a multi-channel analytics capability to measure and manage an integrated multi-channel customer experience across Web, store, call center and catalogue, Business Analytics for Retail industrializes the decision support process, integrating disparate data pools to deliver faster, cheaper and more reliable business insight to those who need it.

Fujitsu has signed agreements with key partners to provide the infrastructure required to offer an end-to-end multi-channel business intelligence managed service that embraces IT infrastructure, analytics reporting and portal-based decision workflow.

• Data warehouse appliance leader Netezza will be providing a best-of-breed data warehouse solution to deliver high-performance analysis of transaction-level sales, inventory and customer data in real-time
• MicroStrategy, a leading provider of business intelligence software, will offer a comprehensive reporting and dashboard solution
• Site Intelligence, a leading supplier of multi-channel analytics, will offer business intelligence across channels
• Microsoft SharePoint, a leading portal solution, will provide a one-stop-shop business intelligence interface for specific users and roles