The Digital Store Platform: Better data for survival in a customer-centric world

As your business grows you, too, may be looking for ways to enhance the customer experiences you provide. Proven methods include solutions that enable you to reliably provide order fulfillment, to create an engaging loyalty program, and to offer relevant promotions.

Type: White Paper

Sponsor: CitiXsys




Employing a Single Customer View

Retailers have more information about their customers than ever before. The key, though, is to be able to have a 360 degree view of each customer in a way that provides value.

Type: White Paper

Sponsor: Pitney Bowes




Trends in Retail Displays

More and more, retail displays are seeking to create a multisensory experience to get their message across.

Type: White Paper

Sponsor: Frank Mayer and Associates, Inc.


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4 ways to retain infrequent retail customers

As most business owners know, the cost of acquiring a new customer is much higher than retaining a current buyer. It's why companies put a lot of effort into retention marketing. But what happens when those current customers are buying less frequently?

The 1 thing forgotten at the world’s largest retail event

There is no doubt, that in the current age, information is critical. When everything online is connected to a cloud and data is accessible in real time, business managers must make decisions based on information that is accurate and as up-to-date as possible.

Lululemon taps data intelligence to amplify customer experience, relationship

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Customer success is the key to business growth

Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. A coordinated approach is very much needed for the strategic management of customers and their experience.

Horseshoes, hand grenades and location data?

Gil Larsen, VP of the Americas at Blis, says retailers either win or don't - unless you're playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.

3 ways retailers plan to protect customer data

Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017. According to research, retailers are looking to protect customer data in three other key ways.

3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in this direction, it's time to leap forward.

Tips, insight on how to boost customer interaction

Chris Poelma, president and general manager of NCR Small Business, offers up insight and tips on improving customer interaction in the retail environment.

5 steps toward campaign hyper-personalization

In today's data-driven economy, standard campaign personalization alone isn't enough. Customers expect marketers to use their data competently; the ability to personalize appeals using the correct name and contact information is table stakes.

5 signs you're in a relationship with the consumer … or not

The most important 'sale' made every day is building relationships.

Talking With: Humm CEO Bernard Briggs on building the customer relationship

The customer relationship requires knowing the customer, determining their needs and what they expect.

5 questions CMOs must ask when "they don't show up"

Marketers need to engage like they are throwing a party for friends.

Webinar download available: What Which Wich learned on its quest for perfect CRM

Experts offered insight on how to choose the best customer relationship management partner and technology from the enterprise retailer perspective and the vendor viewpoint.


How data-driven creative is transforming the customer-retailer relationship

Data-driven insights are creating a new language for retailers and marketers to deliver personalization.

Ideas to retain service quality in a growing company

Small companies often deliver a higher-quality customer experience than larger companies. But as small companies grow, it becomes more difficult to stay close to the customer, and deliver a personalized experience. Listen to this roundtable teleconference from Friday, May 6,...

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Customer relationship management is the science of finding customers, knowing their wants and needs, and being able to reach out to them at the most opportune times. CRM is both a discipline and a set of tools – and it is changing every day.

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