The Gift of Wow – Preparing Your Store for the Holiday Season

Today’s consumer expects a flawless shopping experience. So how do you wow a customer that already has soaring expectations? Here are three steps to prepare your business for this season’s holiday shopper, and beyond.

Type: White Paper

Sponsor: NetSuite, Inc.




Retailers Blueprint for Success - Enabling Great Customer Experiences

Examine the common challenges holding retailers back and the five customer-focused commerce musts to building a unified customer experience.

Type: White Paper

Sponsor: NetSuite, Inc.




Streamlining Unified Commerce Complexity

Achieving a unified commerce platform requires a fundamental shift away from inward-looking systems and focuses instead, omnichannel commerce requires retailers to be outward looking, to focus on customer needs, wants and behaviors.

Type: White Paper

Sponsor: NetSuite, Inc.


See More »

FEATURES


Why protecting data is key in retail customer experience

Tim Critchley, Semafone CEO, explains why retailers, to protect customers' most sensitive data and their brand reputation, must step up data security efforts or risk losing customer trust, patronage and business.

4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

A generational perspective: How our past defines future buying behaviors

Everyone's trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.

How AI plays into every step in the retail customer journey

Artificial intelligence isn't just about having a chat bot. As a leading women's wear retailer is discovering, AI offers a way to solve a slew of retail challenges and boost the bottom line way beyond just better customer communication.

Furniture retailer taps apps to boost customer experience, empower associates

City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring sales, driving efficiency and fostering deeper customer engagement.

CONNECT Summit to tackle mobile technology's impact on restaurants, retail

Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.

How do you describe the CRM evolution? With these 4 c's

By John Oechsle, CEO, Swiftpage Walkmen were all the rage, cell phones were the size of eggplants, and Whitney Houston's "I Wanna Dance With Somebody" was the No. 1 hit.

Chatbot success 101: Why a single customer view is a must

The need for retailers to have a single customer view to ensure a consistent positive experience, across all the channels via which they interact with shoppers, has only grown more critical as the number of channels and the volume of customer data generated has increased.

Brookstone CEO: Product development, brand, channels are key focus ahead

Specialty retailer Brookstone has weathered more than a few challenges, including bankruptcy, but is finding success once again with a strong product, brand and consumer focus.

7 hacks for smarter, cheaper customer experience

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with Internet of Things technology the rate of information growth will go exponential.

Can the voice of the customer drive transformational change?

There's a general assumption in business today that change is good, but we can't launch into change for the sake of it. There needs to be a clear business imperative, meaning the ability to define and measure change, demonstrating value. To do this, we need to go to the bottom line.

Crate & Barrel leader talks mobile tech and designing a seamless customer experience

Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.

See More »

Customer relationship management is the science of finding customers, knowing their wants and needs, and being able to reach out to them at the most opportune times. CRM is both a discipline and a set of tools – and it is changing every day.

NEWS