2017 Adobe Mobile Maturity Study

To stay competitive today, you need mature mobile tactics that help you deliver amazing experiences to your customers. Read the 2017 Mobile Maturity Study to get the latest benchmarks and trends.

Type: Research

Sponsor: Adobe




The Future Is Today: A Guide to Become a Digital Retailer

New digital technologies are changing the retail space and encouraging customers to purchase in-store. Read this guide for six strategies you can use to deliver the engaging customer experiences across channels.

Type: White Paper

Sponsor: Adobe




2016 Adobe Digital Marketing Survey

Read the latest Adobe Digital Marketing Study to learn how marketers worldwide are maturing their digital strategies.

Type: Research

Sponsor: Adobe


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FEATURES


7 hacks for smarter, cheaper customer experience

Download a free webinar and learn how top retailers are deploying successful customer experiences with the help of Salesforce.

5 key components to monetize your data

The explosion of information is clearly accelerating. Data is flooding companies and the problem is only getting worse. As the next big explosion heats up with Internet of Things technology the rate of information growth will go exponential.

Can the voice of the customer drive transformational change?

There's a general assumption in business today that change is good, but we can't launch into change for the sake of it. There needs to be a clear business imperative, meaning the ability to define and measure change, demonstrating value. To do this, we need to go to the bottom line.

Crate & Barrel leader talks mobile tech and designing a seamless customer experience

Understanding the consumer is just one part of the equation for Crate & Barrel. The key, as a top leader explained, is knowing what a consumer is looking for, helping them find it easy and quick, and driving the purchase forward.

5 top themes for future retail success

In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless experience across time and place. Future success will require "omni-retail" of engaging consumers when, where and how they want to shop and purchase.

Live webinar: Salesforce leader shares top CX hacks for retail

Todd Enders, VP of product marketing for Salesforce Service Cloud, shares insight and tips to unlocking rewarding customer experiences that will drive sales and customer loyalty in a live one-hour event April 25.

Lowe's innovation leader talks mission, focus and strategy

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.

A look at trends taking over retail in 2017

To keep up with shopper expectations, it's more important than ever for retailers to enhance and integrate the physical and digital. As we move further into 2017, the retail world will see a reversal of some previous trends and the emergence of others.

4 ways to retain infrequent retail customers

As most business owners know, the cost of acquiring a new customer is much higher than retaining a current buyer. It's why companies put a lot of effort into retention marketing. But what happens when those current customers are buying less frequently?

The 1 thing forgotten at the world’s largest retail event

There is no doubt, that in the current age, information is critical. When everything online is connected to a cloud and data is accessible in real time, business managers must make decisions based on information that is accurate and as up-to-date as possible.

Lululemon taps data intelligence to amplify customer experience, relationship

The athletic apparel brand is striving to build its human connection with consumers with data analytics.

Customer success is the key to business growth

Typically the responsibility for customer service is split amongst various in-house teams and there is no overarching coordinated system to manage it. A coordinated approach is very much needed for the strategic management of customers and their experience.

Horseshoes, hand grenades and location data?

Gil Larsen, VP of the Americas at Blis, says retailers either win or don't - unless you're playing horse shoes or chucking hand grenades, neither of which many of us have much experience doing.

3 ways retailers plan to protect customer data

Requirements to install chip card technology in the U.S. has forced retailers to bone up on risk management in 2016, and they will continue to do so in 2017. According to research, retailers are looking to protect customer data in three other key ways.

3 steps for reinventing customer service with social support

HP Director Kriti Kapoor explains how social media is rapidly becoming the main conduit for customer care and support and why, if your company hasn't moved in this direction, it's time to leap forward.

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Customer relationship management is the science of finding customers, knowing their wants and needs, and being able to reach out to them at the most opportune times. CRM is both a discipline and a set of tools – and it is changing every day.

NEWS