The Gift of Wow – Preparing Your Store for the Holiday Season

Today’s consumer expects a flawless shopping experience. So how do you wow a customer that already has soaring expectations? Here are three steps to prepare your business for this season’s holiday shopper, and beyond.

Type: White Paper

Sponsor: NetSuite, Inc.




Retailers Blueprint for Success - Enabling Great Customer Experiences

Examine the common challenges holding retailers back and the five customer-focused commerce musts to building a unified customer experience.

Type: White Paper

Sponsor: NetSuite, Inc.




Streamlining Unified Commerce Complexity

Achieving a unified commerce platform requires a fundamental shift away from inward-looking systems and focuses instead, omnichannel commerce requires retailers to be outward looking, to focus on customer needs, wants and behaviors.

Type: White Paper

Sponsor: NetSuite, Inc.


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Brick-and-mortar retailers' secret weapon: Conversion rate optimization

Mark Ryski, CEO and founder of HeadCount Corp., wonders why conversion rate optimization isn't a retail obsession given the difficult business conditions brick-and-mortar retailers are facing.

Rent-A-Center's 'Inner Circle' is about meeting customer needs and much more

A mobile-first community and customer insight platform is not only booting customer engagement and interaction for the home furnishings retailer, but spurring faster and better product and services decision making.

Great expectations: Recalibrating retail as we know it

Evan Magliocca, brand marketing manager at Baesman Insights & Marketing, explains why the in-store experience must be new, exciting and something nothing ever imagined in which product is secondary, but emotion, enjoyment, and exhilaration are integrated with brand culture and image.

Luxury jewelry retailer reaping big rewards with interactive touchscreen deployment

Monica Rich Kosann's digital customer experience at its New York City storefront at Columbus Circle is proving successful for sales, customers and associates.

Outdoor recreational retailer Moosejaw now knows the full story of its customers' experience

Moosejaw, a Michigan-based retailer, is tapping FullStory to get accurate insight on customer experience and boost customer service and satisfaction.

City Furniture takes digital-edge approach to enrich customer in-showroom experiences

City Furniture CIO/CFO Steve Wilder shares insight, lessons learned and return-on-investment from the Florida retailer's strategy to boost customer experience via a partnership with IBM and Ingenico Group. The strategy led to a mobile and nimble sales and transaction process across its 27 showrooms.

2022: The death of the CXO

BookingBug CEO Glenn Shoosmith explains why retailers must have a 360-degree view of their customers and unify their communications. Customers are increasingly expecting to talk to companies across different channels, depending on their demographic.

Why protecting data is key in retail customer experience

Tim Critchley, Semafone CEO, explains why retailers, to protect customers' most sensitive data and their brand reputation, must step up data security efforts or risk losing customer trust, patronage and business.

4 insights you can unlock by mapping the customer journey

By uncovering the path your customers follow when they engage with your brand, you'll gain four valuable insights that can help you build a stronger, more loyal relationship with them.

Neiman Marcus embracing innovative tech from the front door to the dressing room

From the minute a shopper walks into the new Fort Worth, Dallas-based Neiman Marcus, digital technology is nearby. Here’s the scoop on how the retailer's iLab is developing and designing innovations that are driving a robust customer experience.

'Interesting times' highlight ICX Summit 2017

Brands really can't treat any of their customers like they're all alike anymore, not just the millennials, especially now that the technology is available to enable brands to treat them all more and more like individuals.

A generational perspective: How our past defines future buying behaviors

Everyone's trying to figure out what drives consumers to purchase. But to understand how they shop, you need to know what makes them tick.

How AI plays into every step in the retail customer journey

Artificial intelligence isn't just about having a chat bot. As a leading women's wear retailer is discovering, AI offers a way to solve a slew of retail challenges and boost the bottom line way beyond just better customer communication.

Furniture retailer taps apps to boost customer experience, empower associates

City Furniture is reaping big rewards on three customized iOS apps developed by the retailer, IBM and Apple. The apps and IBM MobileFirst solution is spurring sales, driving efficiency and fostering deeper customer engagement.

CONNECT Summit to tackle mobile technology's impact on restaurants, retail

Jayson Tipp, Nikki Baird among the keynote speakers for the fourth annual executive event.

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Customer relationship management is the science of finding customers, knowing their wants and needs, and being able to reach out to them at the most opportune times. CRM is both a discipline and a set of tools – and it is changing every day.

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